Gigafit Pro
Fitness & Sports Equipment
Client :
Gigafit Pro
Category :
Brand Design & Packaging
Year :
2023
Gigafit Pro came to us with a bold vision. They did not want to be just another fitness brand – they wanted to represent a bold new player ready to shake up Kenya’s gym equipment market. The business had the product expertise and industry connections, but needed a brand that would make an instant impact. Our task was very clear-to build their entire identity from scratch – a visual system that would announce Gigafit Pro as the premium choice for gym owners and fitness enthusiasts from day one.
We started with what would become their most recognizable asset – that bold, muscular logo. The custom typography we created had weight and movement, like a perfectly executed clean-and-jerk. The electric blue and black color palette wasn’t just eye-catching; it told a story of energy (that pop of blue) meeting professional-grade reliability (the strong black base). When we visualized their first showroom, every detail – from the way the logo scaled on the entrance wall to how equipment badges would look – was designed to make customers feel they were dealing with the industry’s new gold standard.
The packaging system became our secret weapon. For a launch brand, those boxes and labels were often the first physical touchpoint with customers. We created designs that turned the brand into instant recognition – clean, high-contrast layouts that looked sharp on everything from protein shaker boxes to massive treadmill crates. The signature blue diamond became their recognizable marker; warehouse staff could spot a Gigafit Pro delivery from across the room. By the time they opened their doors, every element – from business cards to the showroom lighting – worked together to announce Gigafit Pro wasn’t just entering the market, they were owning it.
