Case study · Manufacturing
Ionix Paints
Client — IonixYear — 2020
Brand FoundationPackaging Design
Ionix set out in 2020 with a bold reframe: shift paint from a basic home necessity into a tool of self-expression that homeowners could pick up and use themselves, no painter required — across dozens of product SKUs.
We rebuilt the identity from the ground up: rounded logo curves and custom type for an approachable, millennial-friendly feel, paired with a deep space-blue and mustard-orange palette that read as trustworthy yet fresh on shelf.
A flexible packaging system carried the brand consistently across matte and glossy finishes, sample sizes and bulk tins — proof that a category ruled by tradition could still feel decidedly now.
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